Corporate & B2BLEAD GEN + MARKETING AUTOMATION

Labor Link

Matching employers and skilled labour at scale.

Facilitated over 1000+ connections between employers and skilled labor through an effective digital lead generation funnel.

Client Partner

Labor Link

Industry Focus

Corporate & B2B

Core Deliverable

LEAD GEN + MARKETING AUTOMATION

Primary Outcome

1000+ CONNECTIONS

Empirical Results

Measurable Business Impact

Hard conversion and pipeline numbers generated through performance architecture.

METRIC 010+

Connections made

METRIC 020-sided

Marketplace growth

METRIC 03Automated

Lead routing

Verified commercial performance & direct analytics attribution
01 / The Obstacle

The Commercial Challenge

Labor Link needed to connect employers with skilled workers efficiently — a two-sided lead-gen challenge.

Without addressing this fundamental friction, marketing investment was leaking value at the top and bottom of the funnel, limiting scalable revenue growth.

Capabilities & Channels Deployed
Lead GenMarketing AutomationFunnels
02 / The Architecture

How Jinconnect Engineered The Solution

01

Lever 01: Strategic Execution

Built a digital lead-generation funnel to capture both employers and workers.

02

Lever 02: Strategic Execution

Automated follow-up and routing so no connection slipped through.

03

Lever 03: Strategic Execution

Optimised the funnel to lower acquisition cost as volume grew.

The Compounding Advantage

By aligning high-intent digital architecture with conversion engineering, Labor Link built an owned asset that continues to scale customer acquisition profitably month after month.

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